Advantages of E-mail marketing
E-mail marketing has a number of specific advantages over other types of e-mail marketing, for instance when it comes to speed, costs, the ability to measure results and sustainability.
E-mail marketing is fast
Sending an e-mail newsletter is much faster compared to sending a newsletter on paper. It takes only minutes from the initial idea or need to send a newsletter to the time that recipients find it in their inboxes. That’s because the logistical factors like transportation and mail delivery are no longer required. Since internet users check their e-mail many times per day, they will see your message moch more quickly then traditional mail, which gets delivered only once per day and has to compete with many other household activities.
E-mail marketing is inexpensive
Compared to sending traditional mail, e-mail marketing is extremely cheap. A paper mailout will cost at least 50 cents in materials and stamps. Sending an electronic mailout costs only a fraction of that, in most cases only 1 or 2 cents. The same budget enables you to reach about 25 to 50 percent more addresses. With traditional paper mail, recipients often have to go to great lengths to unsubscribe, while this takes just 1 or 2 clicks upon receiving an electronic newsletter. Because people know it is much easier to unsubscribe, they are more likely to subscribe in the first place.
Results of E-mail marketing can easily be measured
The results of an e-mail promotion can be measured with great ease and precision.measured with great ease and precision. The number of mails sent is known exactly, as is the number of sign offs and returned mails (bounces). Once received, it is possible to get an indication of how many opened the newsletter and how many recipients clicked the links in it. By assigning special codes to links, the results (like sales or other transactions) can be measured and related to the newsletter site visitors came from. Al of these measurements can be automated completely and can often be displayed in near-real time.
E-mail marketing is sustainable en environmentally friendly
E-mail marketing is the most ‘green’ form of direct mail. There is no paper being used, which means no cost of production including consumption of natural resources like wood and energy for paper and ink. An important bonus for the environment is that no physical transportation is required, resulting in a dramatic reduction in energy usage and emissions of CO2 and other pollutants.
E-mail is independent of place and time
A newsletter delivered by e-mail can be read by the recipient at any time or place. As long as the recipient has access to the e-mail inbox, they can open the newsletter. Since nowadays more and more people have access to the internet and their e-mail from a mobile device like an iPhone or Blackberry, the likelihood of their receiving and reading a newsletter increases dramatically..