Benefits of E-mail marketing

When you send e-mail newsletters as part of your marketing and sales efforts, this can provide many benefits in addition to just cost savings.

Repeat sales

When a customers buys a product or service from you, in time you can send them an e-mail to notify them about replacements or renewals. You make it easy for the customer to place their next order with you instead of with the competition.

Cross selling

You can also use e-mail to inform customers about products or services that might be of interest to them, based on their earlier purchases.

A big return on a small investment

Sending e-mail newsletters is much more cost effective than traditional means. This lowers the barrier to test out offers or segmentations. Costs are low, but the returns can be huge, both in absolute and relative terms.