Examples of E-mail marketing

E-mail marketing is a very broad subject. Please find below a number of scenarios that may inspire you.

Newsletters for your loyal customers

You can quickly and easily inform your most loyal customers about important developmens. You can send them offers or bring new products and services to their attention.

Here are a few examples:

• A restaurant sends their new menu to their regular guests, accompanied by a nice suprise or promotion. This helps in growing the number of visits per customer per year. A small gesture that results in a significant increase in sales, at the same time giving guests the feeling of being appreciated.
• A supplier of office equipment enables their customers to sign up for a quarterly newsletter, that promotes new products. These newsletters also offer products like ink for printers, paper and other office supplies, with a coupon giving loyal customers a discount. This has resulted in a measurable increase in repeat sales and customer loyalty.
• A hair salon send their customers a congratulation e-mail in the weeks before their birthdays. When they bring the e-mail at their next visit to the salon, they get a discount and a small gift. This way, loyal customers get their hair done more often, and customers that started going to another hair dresser often come back. By making customers feel special at the occasion of their birthday, the hair salon is actually getting the biggest gift of higher sales.

Monetizing the intention to buy a product

Leading up to purchasing an expensive product, many people use the internet to find information and reviews. If they end up on your website, you can encourage them to sign up for your e-mail newsletter. This is efficient for both parties. Using e-mail newsletters you can now inform prospective buyers about your offerings, which means they will be able to find you more quickly when the time has come to make the purchase.