Savings of E-mail marketing

E-mail marketing can help you save a lot of time and money.

Turn around time

The total turn around time of your marketing campaign consists of the time needed for preparations plus the delivery time. Using e-mail newsletters can help you drastically reduce both.

Preparations

Preparing a mailing on paper can be time consuming, especially when multiple parties are involved. You might need to hire a copy writer, a designer, a printer and a fulfillment company. Sending your mailing by e-mail can reduce this significantly. From the time you get the idea for the campaign until the time of sending your newsletter, the speed at which you can write your copy (or have it written for you) is the most important factor.

Delivery

Delivery time is measure from the moment your campaign is ready until the moment the recipient sees it. When the newsletter or package is sent by mail, this will usually take at least one day. If your campaign is designed to respond to a news story, this means valuable time is lost. An e-mail, however, will arrive within minutes. It is possible the recipients sees your message even before they hear about the event on the news.

Costs

You also save on shipment costs. A traditional mail shot on paper will have a cost associated with printing, paper en envelops, and postage. Put that all together, and it can amount to dozens of cents, possibly even a dollar per recipient.

E-mail sending isn’t free either, of course. But it is much more affordable. The costs are usually so low, that they are expressed in an amount per 1,000 addresses. It will vary from provider to provider, but a costs of 1 or 2 dollar per 1,000 mails is not impossible. That comes down to 0.1 or 0.2 cent per recipient!