Types of E-mail marketing

E-mail marketing can be used in many different ways and for various purposes. Please find below a number of common types of e-mail marketing.

Customer relationship and loyalty

Sending e-mail newsletters can have the goal of building, strengthening or repairing the relationship between a company and their current or former customers. The ultimate goal usually is to increase customer loyalty, and to stimulate (repeat) sales.

Promotions and special offers

An e-mail newsletter can also be used to draw attention to a promotion or special offer, enabling recipients to buy a product or service. If the mail shot is designed right, the results can be remarkable. For example, fans often have a high willingness to buy special editions, books or merchandise from their favorite artist. Because of the fact that these fans subscribed themselves for a mailing list, this results in a very effective and efficient marketing effort that usually has a high conversion.

News and information

E-mail newsletter can be very useful to quickly and efficiently reach a large group of people to distribute news and information.. Example audiences are volunteers, members or donors of associations or foundations, parents of school going children, or stakeholders in a charity. News about products or services, including customer advisories, software updates, bug reports or security alerts can be send out to all customers at the touch of a button.