What is E-mail marketing?

E-mail marketing is a form of internet marketing, that uses e-mail to send messages to the target audience. Other forms of internet marketing include ‘display advertising’, ‘search advertising’, and ‘affiliate marketing’.

Theoretically, any e-mail containing a proposal, offer, quote or any other commercial message could be considered e-mail marketing. But here at ListMessenger.net, we are dedicated to the sending of messages by e-mail to a group of recipients.

E-mail is one of the oldest forms of communication on the internet. Originating long before the birth of the world wide web, people could send each other electronic messages from computer to computer as far back as 1970.